David Yarnell, Brand Equity Ventures David is the managing general partner of Brand Equity Ventures, a unique venture capital firm that finances early stage companies all across the Internet. Prior to co-founding BEV, David was a Vice President at Consumer Venture Partners. He also spent seven years at McKinsey & Company as a consultant focusing on consumer companies. Prior to venture capital, David was President of Mexx USA, an apparel manufacturer. Earlier, he gained marketing experience at General Mills and retailing experience at Federated Department Stores. David received his BS from Tufts University (magna cum laude, Phi Beta Kappa) and his MBA from Harvard Business School.